The new year is a good time to review your social media marketing campaigns to make sure they are performing as well as possible. By looking at the latest trends, you can make sure your campaigns hit the ground running in 2025.
AI
AI is transforming the digital world, and you can expect it to play an increasingly significant role in social media marketing. Generative AI can be used for fast content creation. However, be aware of the pitfalls. There are concerns around the ethics of AI, so make sure to thoroughly check AI-generated work to avoid bias and errors. It should become a tool for the human creator but not a replacement.
Short-Form Video Continues
The short-form video trend of the last few years is set to continue on sites like TikTok, Facebook and Instagram. Videos that entertain, inspire or inform your audience and feature a clear purpose are most likely to be successful. If you need help or advice on your video content, it is worth engaging the services of a professional. You can find professionals through an internet search like ‘social media marketing near me’ with results such as www.nettl.com/uk/social-media-marketing-near-me.
Narrow-Targeted Ads
Social media platforms now feature vast amounts of content, making it harder to create content for an organic reach. Additionally, social media users like a more personalised approach. This means that narrow-targeted ads and content will have a far greater ROI than broader, less specific content. Adapt by retargeting those who have interacted with your organic content with more specific ads. Tools like LinkedIn Campaign Manager or TikTok ads can be used to monitor progress.
Social Commerce
With many e-commerce businesses using social media to advertise, it is natural that the two will combine to form social commerce. Some platforms have in-app shopping features, and you can expect to see them enhanced so it becomes an increasingly seamless process for shoppers to buy without leaving the app.
Live shopping is also expected to grow, where influencers and businesses can showcase products in real time for an immediate and interactive shopping experience.