It all boils down to giving them a sense of quality and exclusivity in luxury packaging. Luxury consumers are drawn to luxury brands because they want rather than necessity. Therefore, your packaging must show that they are getting more for their money even though they know they are spending more. Before customers see the goods, your packaging needs to convey a perceived value. Follow these simple tips if you want your luxury packaging to stand out.
Transparency
Transparency is one of the best ways to set your luxury packaging apart. It allows you to engage with the consumer. For example, a transparent iPod nano box or plastic bag showcases the product beautifully. In addition, a brand can use transparency to showcase its sustainability properties.
The first step in creating luxury packaging is choosing the right substrate. Different materials excel at different things, so it is important to know what your packaging needs to do. For example, transparent plastic works well for displaying products, while the paper is a good choice for more intricate coatings. Moreover, some materials are more environmentally friendly than others. For this reason, you will want to work with packaging experts to determine which material best showcases your products. Some online websites offer packaging services like https://www.epicpackaging.co/epic-luxury-packaging, where you can work with experts who will bring out the best version of your product.
Texture
The look and feel of your upscale packaging should be luxurious-feeling and smooth. High-end materials and ergonomic design should be used. Adaptability is also essential. Luxury packaging needs to change with the product.
A unique package shape is important to make it stand out from the crowd. Soft curves are more amiable than sharp lines, and pleasant textures make consumers hold on to them for longer. It is also important to match the texture of the inside product. Color is important, too, but don’t choose a bright color. Bright tones are okay for affordable products but may not be appropriate for luxury goods.
Colour
Luxury brands tend to use signature colors on their packaging. For example, Tiffany uses blue boxes with a black Tiffany logo. These brands also often use monochromatic designs made of one color, with tints and shades of the same hue. This way, they can make their products stand out while making them easily recognizable.
Black can be a good color for luxury packaging, as it conveys a sense of luxury and sophistication. It has a very elegant feel and can be teamed with gold or silver for an even more prestigious look. Black is also a very elegant choice for a coffee brand, and you can create a hi-tech look by using light gray. However, you should avoid overpowering logos and other graphic elements that distract from the luxury brand’s packaging.
Branding
Luxury brands must ensure that their packaging effectively conveys their message to the wealthy public. In doing so, they must make sure that the design and content of the packaging are in line with the overall brand image. They should emphasize craftsmanship, for instance, and create a positive customer experience even from a distance.
According to a report published by Market Research Future, the global luxury packaging market is expected to grow at a CAGR of 4.8% from 2017 to 2023. The report also highlights the use of different materials in luxury packaging and analyzes the market size and growth of each segment in each region.
Sales Channel
There are several ways to make your sales channel stand out from the competition. A key factor is a way in which you package your products. Ideally, the packaging will serve as a complete ecosystem for the packaged item.
Luxury packaging has been shown to help small brands create higher perceived values, which protect them from price discounting. For example, the high-end London chocolatier Rococo Chocolates focuses on the brand story and beautiful packaging to create a world-class store experience.
