When it comes to looking at your website content and your SEO strategy, that you might be working with a SEO Consultant Dublin way like rycomarketing.ie/seo-services/seo-consultant/ on, you will no doubt come across the notion of keywords. These are essential to any website content and SEO strategy and there are a number of different types of keywords that you should be aware of.
Broad keywords – these are phrases that are broad in terms of the number of people that would be searching for the phrases. This means that they have a wide search volume. These types of keywords tend to be made up of one or two words and are less specific in their nature.
Long-tail keywords – in contrast to broad keywords, these are more specific and are a phrase that usually consists of three or four words and are much more detailed phrases. There tends to be a lower search volume for these types of keywords but they are often more targeted and so have a higher conversion potential.
Branded keywords – these are keywords that include your brand name. These are often used by high profile brands and they will attract a very specific search type.
Geo-targeted keywords – these are keywords that include your geographical location or the location in which you are targeting your audience. These are by nature much more specific keywords. Geo-locations can be as small as cities or as large as counties and countries. Their use will depend on your SEO strategy.